Viral Marketing is a marketing strategy that encourages others to pass on your marketing message for you. The theory is that this can lead to an explosion of interest in your product or service, and exponential growth rates. (1 person tells 2 others, 2 people tell 4, 4 tell 8, etc.)
Probably the most often repeated viral marketing success story is Hotmail who grow from nothing to over 40 million subscribers in just three years. One of the main ways that Hotmail achieved this incredible success, was everytime a customer used their service to send an e-mail message, a small marketing message was added at the bottom of the message. (actually I know the message is/was there, but I have no idea if it really is the main reason for their success).
Other examples of viral marketing include passing out free E-Books, using tell-a-friend forms on web sites, giving out free web-based services for others to use, and more.
In the case of E-Books a good method of encouraging viral growth is to include a message in your E-Book saying it may be freely distributed.
Additionally, if you use Activ E-Book Compiler, then you can use the Rebrander to allow your readers to pass along customized copies of your E-Book - so you might for example allow them to pass on copies of your E-Book with their name, URL or affiliate Id incorporated - and obviously people will be more likely to pass on the E-Book, if they see a benefit to themselves from doing so.
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.
Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.
In Association With Amazon.com
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In Association With Amazon.co.uk
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED \'AS IS\' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S.à r.l. THIS CONTENT IS PROVIDED \'AS IS\' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
†Disclosure: Advertising Link(s): Our company may receive a payment if you purchase a product/service after following this link.
Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures